Sex Factor Launches Hunt to Find the Hottest Man on Earth

• £10,000 for the global winner
• Instant prizes just for voting
• New ‘Couple’ category

Leading personals site Gaydar celebrates its annual hunt to find the man you think has the most Sex Factor with it biggest ever range of cash prizes and instant win opportunities.

From November 15, Sex Factor re-launches with a new look and new search for the sexiest man around the globe, from the UK to Australia. The competition, which is sponsored by RejuviGen, runs for three months. The winners will be announced in March 2008.

Voting is open to more than 4.1 million users and subscribers online via gaydar.co.uk and its associated international URLs.

Sex Factor itself gets a complete make over this year. The competition features for the very first time an array of fabulous prizes and special instant win opportunities for people just for voting.

• There’s a £10,000 cash prize for the overall competition winner
• A stack of instant win prizes to be won every day just for voting
• The chance to win an exclusive modelling contract with Gaydar
• All 13 award category winners will appear in an interactive Sex Factor icons digital calendar to be published next year
• Each category winner also receives £500, plus free annual Gaydar membership

Gaydar.co.uk spokesman Simon Johnson said: “We are celebrating the search for tomorrow’s gay icons with the biggest range of cash prizes ever. So if you think you’ve got ‘it’, now’s the time to buff up your profile, maybe your pecs, trim your chest or simply be yourself and take some gorgeous new photos - and get your friends and favourites voting for you.”

From cubs and bears to uniforms and sports gear, there are 12 different categories to enter or vote for. From these, one overall champion will eventually be crowned the sexiest Gaydar Guy on Earth.

This year’s categories include: muscle; young guys; leather; rubber; skins and punks; cubs; bears; guy next door; older guys; alternative/hip; uniforms; sports gear and new ‘couples’ category that will grace the front of the calendar.

To enter or to vote log in to www.gaydar.co.uk

For further information: Susann Jerry, +44 7725 091814, email susann.jerry@qsoft.co.uk

About RejuviGen
Rejuvigen is a next generation stem cell based regenerative medicine company. Rejuvigen’s platform technology, Rejuvistem™ emerged from research into cancer and other “genetic lesion” diseases. The similarities at the genetic level between diseases such as cancer and the changes seen in aging is leading to the development of new treatment regimes designed to tackle the negative cellular and physiological changes associated with the ageing process.

About Sex Factor
Last year’s Sex Factor was won by Richard Bell from Manchester, UK. The runners up were David Mercer from Birmingham, UK and Hernan Gardelliano from Brighton, UK.

About Gaydar.co.uk
The Gaydar stable of products includes gaydar.co.uk (and associated URLs), GaydarRadio, gaydargirls.com, GaydarNation.com, GaydarMobile and the flagship London entertainment venue, Profile. In the UK, the Gaydar brands account for more than 72 per cent of gay and lesbian traffic on the internet (source: Hitwise). GaydarRadio has more than two million listeners a month (source: RAJAR/ABCE) and 4.12 million people belong to the Gaydar personals websites in more than 140 countries and territories.